LINKEDIN IS CHANGING
This change isn’t about chasing higher reach
It’s about training the algorithm intentionally
Because LinkedIn just rolled out its biggest transparency update yet
The 360brew Report:
– It finally explains what the platform actually rewards now and it’s not hustle, frequency, or hacks
– The new algorithm is no longer rewarding activity
– It’s rewarding coherence
Let’s decode that for a second
* The old game was simple:
Post daily. Engage with everyone. Stay “active.”
* The new game? Much smarter and much deeper.
So, Write for LinkedIn’s reasoning engine.
– Position yourself as an authority in your domain through consistent, coherent signals.
Here’s how to train this new system to work for you:
1. Profile = Your Personal Brochure
– Your profile is now your most important SEO/GEOon LinkedIn
– The headline and first paragraph of your “About” section carry the most weight
– Front-load your value, talk about who you help, how you help, and why it matters
A Keep it consistent with your content themes.
– The AI reads this context while ranking your posts
– Think of it as your executive summary: short, sharp, and story-led.
2) Content = Your Case Studies
– Every post is a new data point for LinkedIn’s algorithm
– It learns what you stand for by what (and how) you post
– Go deep, not broad. Coherence > Virality
– Structure your logic clearly: data, lists, or frameworks perform better because they signal expertise
– Mix 3 core post types for balance:
i) Credibility – authority led insights
ii) Connection – personal, storytelling posts
iii) Conversion – actionable, valuable lessons
– Here’s a little-known insight: when users pause on your content for just 3 seconds,
– LinkedIn interprets it as high relevance and scales your reach accordingly
– So clarity & depth now matter more than polish
3) Engagement = You’re Training the Algorithm:
– Your engagement activity is part of your “coherence score.” It’s how LinkedIn maps your professional identity
– Don’t like or comment randomly
– Leave thoughtful comments only on topics you want to be known for.
– Engage 10 minutes before posting, this “warms” your feed and primes visibility
In short, every interaction is a signal
You’re not just networking you’re teaching the algorithm who to associate you with
This shift means it’s no longer about performing
It’s about positioning
The creators and professionals who win here will treat LinkedIn as a long-term ecosystem, not a short-term stage
Train the machine with intention and it will reward you with the right visibility, not fleeting reach
So, how are you training your LinkedIn algorithm lately?
Are you even doing it, if not- what are you waiting for?
May be this post, haha
Go for it now, pay attention, all the best
