A) LinkedIn’s Reality – Read through it:
1) Organic reach down 65% from peak and median impressions dropped 18% year-on-year
2) Top 1% creators grow 157x faster than average: excellence and niche focus are critical
3) Virality is capped, rewarding consistent, authority-driven posting over one-off viral hits
4) “Golden Hour” matters—first 60 minutes after posting drives initial reach, so aim for early engagement
5) The feed now prioritizes audience interests and relationships-not just recency-so quality evergreen content lasts longer
B) Master the Art of Commenting:
1) The top 5% creators comment 499% more than average: 150-160 meaningful comments weekly is the benchmark
2) LinkedIn restricts daily comments to about 90 per day: make each one count and target high-value threads
3) Avoid generic, spammy AI-style comments; personalize with value, examples, and stories
4) Comments with images, anecdotes, and stories can get up to 30k views: go visual and real
C) Format Matters: Prioritize These:
1) Carousels: 4x reach. Use >5 slides and stories. Make educational content interactive
2) Infographics: 3x reach. Actionable tips, structured “do this, don’t do that” formats work best
3) Motivational Quotes: 2.5x reach. Use unique brand backgrounds and iconography: billboards are outdated
4) Personal Images: 2.3x reach. Prioritize behind-the-scenes shots and real moments, not just staged photos
5) Videos: 1.9x reach. Blend teaching with personality for best performance
6) Text-Only Posts: Authority hooks, >1,250 characters, and 14+ short paragraphs perform best
D) Algorithm Updates Every Creator Should Know:
1) Carousels are king and story-driven education works best
2) Infographics pull newsletter-level engagement; use them for shortcut learning
3) Longer, paragraph-rich posts (7+) boost reach by up to 74%
4) Write at a 4th–7th grade level for mass appeal; statistics and questions drive engagement, but avoid bland queries
5) Personal stories win-feed is tuned to push authenticity and expertise
6) External links in the main post still reduce reach; push important links to the comments
7) Native content-polls, carousels, videos-gets the biggest algorithmic bump
E) Engagement Factors to Leverage:
1) LinkedIn values expert insights and insightful reposts that make readers smarter
2) Longer dwell time drives higher algorithmic visibility; favor saves, shares, and bookmarks
3) Likes matter less than meaningful engagement but still signal trust
F) Advanced Creator Hacks:
1) Use Creator Mode and update hashtags quarterly to stay discoverable
2) Mix formats for weekly variety: audience and algorithm reward diversity
3) Analyze what works: iterate quickly for sustainable growth
